NSAC WORK: NFL

Football is more than just a game. Now, it has the chance to be more visible, intentional, and connected than ever before. Our research showed one thing clearly: the NFL already has the programs, influence, and fans. What’s missing isn’t impact, it’s clarity. Today’s fans don’t lack interest in football; they just don’t fully understand what the league stands for beyond the game. That’s where “Your Play. My Move.” comes in. By bringing together physical activity and mental wellness under one cohesive idea, this message transforms scattered efforts into a single, powerful narrative. It helps the NFL grow from a league people follow to a brand people truly feel part of.  Meeting fans where they are and empowering
youth to define wellness for themselves, it builds a deeper, lasting connection with the next generation. The future of the NFL isn’t just about the game.
It’s about growing with the people who play and love it every day.

For our campaign, I developed the color palette and created various assets. I produced a range of physical and digital deliverables, including a custom NFL jersey to kick off our initiative "Home is Where the Heart Is," in partnership with Big Brothers Big Sisters of America. This included creating a custom coloring page and an in-game jersey to enhance our visual identity. On the digital side, I designed mockups featuring the custom jersey worn by different NFL players. I also developed a mockup for the “Kidz Broadcast,” where kids announce games without worrying about the rules, allowing them to just be kids. Creating a unique and authentic atmosphere.

TAKING IT TO THE ENDZONE:

BEST COLLABORATIVE PRESENTATION PRESENTED BY OHLMANN GROUP

BEST COLLABORATIVE Q&A SESSION PRESENTED BY EXHIBIT CONCEPTS